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Schule Arosa
Creating a Unique Identity for an Alpine School
School Arosa & Mittelschanfigg previously relied on the Council's logo, which didn’t reflect their unique mission, values, or deep connection to the community. They needed a distinct visual identity that captured their dedication to quality education while honoring the stunning alpine surroundings of Arosa and the Schanfigg valley.
A Visual Identity Rooted in Community and Nature
We began by understanding the school's ethos and its role in the local community. The goal was to design an identity that felt approachable, professional, and inspired by the natural beauty of the region. The solution was a bold, symbolic logo paired with detailed brand guidelines to ensure consistent application across all platforms.
Key branding elements include:
- Logo Design: The triangular shapes represent the iconic surrounding mountains, grounding the school's identity in its alpine landscape.
- Color Palette: Bright yellow symbolizes optimism and energy, while bold blue conveys trust and reliability.
- Typography: Century Gothic was chosen for its clean, modern aesthetic, enhancing readability across all materials.
- Brand Guidelines: Comprehensive documentation for logo usage, typography, and color application, ensuring consistency across print, digital, and promotional materials.
The final identity blends simplicity and meaning, allowing the school to present itself professionally while staying true to its community roots.
A Unifying Symbol for an Inspiring School
The new branding has given School Arosa & Mittelschanfigg a distinct, professional identity. The logo now serves as a unifying symbol, reflecting the school’s mission and strong ties to the local community.
With the detailed brand guidelines, the school can maintain consistency across official documents, signage, websites, and event promotions. This ensures the identity remains clear, recognizable, and reinforces the school’s credibility and professionalism.
Feedback from the school and the community has been overwhelmingly positive. The logo has quickly become an emblem of pride for students, staff, and parents, symbolizing the school’s dedication to excellence and its strong ties to the Arosa region.
